We have a special online charity event
that we are running for the Friends of Animal Rescue… http://bit.ly/5XknEu #
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Every company that is big enough to have a website or online marketing needs digital content like flash ads, page content, design work or even viral videos. The problem is most small and medium sized business owners do not know where to find the designers, writers, web masters and videographers that they need. Most of the time they end up over paying for the services that they need.
One company we know of, DatingHeadshots Inc. , was interested in having a 45 second viral video created for YouTube to showcase their new product offering. They went through all of their contacts and got a few suggestions and then even went to Craigslist to put out a job offer because that was the only thing they could think of to do. I mean there is a whole section on video and movie jobs on Craigslist so that seemed like a good idea. Within a week they had probably 20 proposals. and it took probably 10+ hours to get those proposals locked down and submitted to them. Each group was emailed/phoned a few times to set up a conference call where they gave the same specifications and answered the same questions. Then they waited a few days and maybe answered some more questions and then finally the proposals came in. By now they had burned up about 3 1/2 weeks just to get the proposals in. In the end, they received proposals that ranged from $1,500 to $25,000 for the same specified viral video…this was after they told each group that we only budgeted $2,500 for the 45 second video.
After another month or two they finally got a referral to yet another group who they finally contracted to shoot the video and set it up for them for about $2500. So in the end it took them 4 1/2 months and $2500 to get a 45 second video shot which they had the script and all of the specifications for.
What if, at the time they had access to GoNogging? What would crowdsourcing the 45 second video have looked like and what would it have saved them.
First they would have saved a hell of a lot of time searching for videographers by creating a single request with all of the specifications and the script on GoNogging. GoNogging would have promoted the video request to all of its videographers and others for free. The company would have bid exactly what they were willing to pay for the 45 second video …maybe only $1,500 to start with. In the end they would have most likely received 3 to 5 videos to their specification in less than one month and never had to pay more than they bid through GoNogging.
Small and Medium sized business need to focus their energies and not waste time and money. Using crowdsourcing to develop content for your online advertising and websites is the fastest and simplest way to save time and money.
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I saw a post on Techcrunch about oDesk entitled: With oDesk’s iPhone App, Bosses Can Now Monitor Workers From The Beach. the thing that threw me off was how could anybody work like this when they knew that someones was watching your every keystroke? Maybe this is cool for some admin work or simple repetitive task like on mTurk but for a trully creative person things need to be thought of interms of a “project” the whole ” Big Brother” is watching you is creepy too.
In the world of GoNogging, creative individuals find the projects that interest them and offer enough cash to make it worth while. I’m always looking for a higher level of production and I know anyone that makes requests for content on GoNogging are too. Creatives need to think in terms of the entire project and not on how many keystrokes they have made toward the task at any one time. Besides , if my “boss” was watching my keystrokes while sitting on the Beach, I’d figure out a way to automate some clicks to my keybord to fool the bastard …maybe I’d post it as a request on GoNogging.
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